Fort Mill, S.C. (October 6, 2014) – The Shrine Bowl of the Carolinas (SBOC) and its strategic media rights partner, Scholastic Sports Marketing, announces that OrthoCarolina will serve as the title sponsor of this annual classic. A multi year commitment by OrthoCarolina creates an opportunity for the SBOC to continue their support of the Shriners Hospitals for Children.

“OrthoCarolina is thrilled to partner with the Shrine Bowl of the Carolinas,” said Blair Primis, Director of Marketing for OrthoCarolina. “We have a long history of supporting youth and high school athletics and this partnership is another example of our dedication to the local sports community. We are looking forward to a great game and following the wonderful careers ahead for these great athletes.”

This year’s game will take place on December 20, 2014 at Gibbs Stadium on the campus of Wofford College. The rivalry between the top senior high school football players of North Carolina versus the best in class from South Carolina will renew for the 78th time – the longest standing all-star game in America.

“I am thrilled to have an opportunity to share the name of this long standing game with such a revered corporate partner,” said Ronnie Blount, Game Chair for the event. “This event is one geared toward helping people and OrthoCarolina is in the business of helping people. I think this collaboration is perfect for everyone involved with the game.”

The three year partnership includes a presence on the ESPNU and ESPN3 platforms. The game is broadcast live on ESPN3 with replay airings on ESPNU on December 26, 2014 at 7pE, December 28, 2014 at 9aE, and January 9, 2015 at 1pE.

About the Shrine Bowl of the Carolinas:

The Shrine Bowl began in 1937 based on the model of the East-West Shrine Game that was played in San Francisco, but the game took on a new slant in the Carolinas. Instead of being a college all-star game, it would become the nation’s first high school football all-star game. The inaugural game in 1937, under the leadership of former Charlotte Fire Chief Hendrix Palmer attracted 5,500 spectators, many of whom paid one dollar to attend and raised $2,500 for the hospital. Since the first game, over $75 million dollars have been raised for Shriners Hospitals. Visit for more information.

About OrthoCarolina:

OrthoCarolina is one of the nation’s leading independent academic orthopedics practices serving North Carolina and the Southeast since 1922. OrthoCarolina provides comprehensive musculoskeletal care including operative and non-operative care, diagnostic imaging and rehabilitative therapy. Widely known for musculoskeletal research and training, their physicians have specialized expertise in foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatric orthopedics, and physical medicine and rehabilitation. Visit for more information.

About the Shriners Hospital for Children:

The hospital network has been treating orthopedic conditions since the founding of the first hospital in 1922. With a large full-time staff of pediatric orthopedic surgeons in the United States, as well as a comprehensive team of physical, occupational, speech and other therapists, the Shriners Hospital for Children are able to provide customized care to each child. Visit for more information.

About Scholastic Sports Marketing (SSM)

Charlotte, NC based Scholastic Sports Marketing is one of America’s fastest growing high school multimedia and marketing management companies. SSM represents some of the nation’s top scholastic properties including the nationally televised Shrine Bowl of the Carolinas, large athletic conferences, and some of the most prominent high schools in the country. Scholastic Sports Marketing’s mission is to enhance the overall experience for high school student-athletes by developing new revenue streams while fostering the image and awareness level of the athletic events, conferences and institutions in which they participate. Visit for more information.

Scholastic Sports Marketing

Shrine Bowl of the Carolinas