ENHANCING THE EXPERIENCE
Scholastic Sports Marketing (SSM) partners with some of the most prestigious high school sports properties in the country, along with many reputable national, regional and local businesses and organizations. These relationships help advance our mission to drive our clients’ business and support high school sports at the same time.
OVAC / MCDONALD’S
ADVANCE AUTO PARTS
Ohio Valley Athletic Conference / MCDONALD’S
DRIVE ADDITIONAL FOOT TRAFFIC INTO 19 OHIO-WEST VIRGINIA OVAC FOOTPRINT MCDONALD’S LOCATIONS.
Solution & Results
- Established limited promotional period
- Participating McDonald’s donated for every value meal sold
- 46,800 value meals were sold
OVAC was presented over $10,000 check from McDonald’s
As a part of McDonald’s sponsorship, the local participating McDonald’s restaurants held a fundraising effort in which $.25 from every McRib extra value meal sold, was allocated to the Ohio Valley Athletic Conference.
Advance Auto Parts
Drive additional foot traffic into Advance retail locations within the states of Virginia, North & South Carolina.
Solution & Results
The “Score for More” Program is a promotion where all fans win. All attendees received a $5 gift card at participating Advance Auto Parts stores.
- Grassroots engagement at games
- Social Media Promotion
- Street Team Facilitation
- 383% of Goal Achieved!
- 17, 118 Total Coupon Redemptions
Drive consumer traffic to T-Mobile retail stores, reach communities via a grassroots program focused on high school football, brand awareness and drive consumers to store locations covering key REGIONAL markets for client.
Solution & Results
T-Mobile presence at High School football games in some cases involving national ranked teams and based on client markets of interest.
- 25 market HS football rivalry tour
- Targeted key markets in Northeast, Southeast, Midwest & South
- Combined grassroots engagement, social media & on-site sponsorship
- 1 out of 28 leads resulted in new customer/business
“I have been impressed with Scholastic Sports Marketing since the inception of our partnership. They have been professional and flexible which is vital in the recruiting environment as schedules can change quickly depending on mission. They have, on multiple occasions, changed projected events in order to provide us with the best opportunity to interact with our target market, and the recruiters have been pleased with all of our Scholastic Sports Marketing set-ups. I look forward to a continued partnership and know that the events will only get better.”
SSGT Perry, United States Marine Corps
“As a marketer looking for a partner, not a vendor, SSM should be at the top of your list. We have seen wonderful results since partnering with SSM on our local sports initiatives. They are responsive, creative and results motivated. They have worked hard on our behalf to develop programs and create markets for us to leverage and capitalize on. We’ve been fortune to have them with us.”
Blair Primis, Vice President of Marketing OrthoCarolina
“The OVAC has been in existence for over 70 years and SSM is one of the best things that has ever happened to this League. Their ability to generate new revenue streams couldn’t have come at a better time as “pay to play” is becoming an undesirable trend.”
Tom Rataiczak, Executive Secretary Ohio Valley Athletic Conference
“Scholastic sports marketing has been a good partner with McDonald’s. We have an excellent working relationship with them. SSM continually strives to work with our owners to deliver new and creative ideas to best showcase the McDonald’s brand at the local level.”
MARSHA GAVULA, GROUP MEDIA DIRECTOR STERN ADVERTISING
Working with SSM offers your company:
- Community involvement
- Positive brand recognition
- Cause-related events
- Access to your target audience
- Relevance in an unsaturated sports market
Contact our Main Office