Our goals are to drive our clients’ business and enhance the student-athlete experience.

We generate tangible results for our marketing partners, while at the same time, create new revenue streams for high schools.

Dollars Raised

SSM has raised over $5 million for high schools across the United States

7.8 Million Students

7.8 million boys and girls participate in high school sports each year

Sports Participation

Participation in high school sports has increased every year for the past 24 years

500 Million Fans

More sports fans attend high school events than ALL pro sporting events combined in a year

get in the game now!


Scholastic Sports Marketing offers a multitude of sponsorship opportunities for our clients.

Sport Sponsorships

SSM Proprietary School Network, State Associations, High School Conference(s), Collegiate Conference(s)


Brand Management
Brand Positioning

Event Creation

Kickoff Night
Youth Clinics
Student-Athlete Summits


SSM Tours
Rivalry Series, National HS Video Game & STEM Trivia  Challenges, Campus Tours, Social Awareness Campaigns


Graphic Design


Brand Ambassadors


Scoreboard/Videoboard Initiative


Platforms for High School partners to generate revenue

Our Process

Scholastic Sports Marketing is your “all-access pass” to high school sports across the United States. If you’re a marketer thinking about tapping into the high school space to successfully drive your business, then SSM is your go-to source to score the best activation possible.

  • Make Connections
  • Develop Strategy
  • Design Projects
  • Establish Goals
  • Generate Revenue

For more than a decade, SSM has been in the business of creating lasting and meaningful relationships with our clients. We connect businesses of all shapes and sizes to the ever-growing high school sports market. When we tackle a project, we put ourselves in your shoes to figure out the best way to strategically link you to high school sports in a turnkey manner. We help our clients accomplish their goals.


Scholastic Sports Marketing (SSM) partners with some of the most prestigious high school sports properties in the country, along with many reputable national, regional and local businesses and organizations. These relationships help advance our mission to drive our clients’ business and support high school sports at the same time.



Founded in 2004, the SSM team has over 100 combined years of experience in sports marketing and generating tangible results for clients across the country.

Inside our walls, you’ll find talented and ambitious people that are ready to help you tap into the high school sports space to successfully drive your business.

Years of Combined Experience


James Companion

President and Founder

YEARS AT SSM: 12 years, started company in 2004
EDUCATION: Denison University  ’94; Ohio University ’95
INTERESTS: Outside the office I’m a Little League coach. I currently coach my son’s baseball team and have also coached my daughter on the softball field.

Justin Simpson

Vice President

YEARS AT SSM: 10 years
EDUCATION: Western Carolina University ’03
INTERESTS: I am a Charlotte native and huge Panthers fan – Keep Pounding! I am a big believer in the power of sports to connect people and communities. I’m a passionate global youth/child advocate, working with organizations based in Uganda to alleviate poverty and protect the rights of children.

Troy Hartmann

Vice President – Business Development

YEARS AT SSM: 5 years
EDUCATION: North Dakota State University ’93; U-Wisconsin LaCrosse ’96
INTERESTS: I enjoy traveling to new places & am very passionate about sports.  I attended my first ESPN ESPY Awards this year… I’m a bit of a fanatic!

Beth Johnson

Director of Business Development – Tri-State Region

YEARS AT SSM:  6 years
EDUCATION: West Liberty University ’05
INTERESTS: I’ve been an avid equestrian since age 8. I coach Bethany College’s IHSA Hunt Seat Equestrian Team, as well as, train horses and aspiring riders.

Trip Durham

Project Manager

YEARS AT SSM:  2 years
EDUCATION: East Carolina University ’90
INTERESTS: Aside from working with SSM and my company, 2D Consulting, I spend a lot of my time as the Voice of Cameron Indoor Stadium for the Duke University men’s and women’s basketball teams.

Working with SSM offers your company:

  • Community involvement
  • Positive brand recognition
  • Cause-related events
  • Access to your target audience
  • Relevance in an unsaturated sports market

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